Services
Wadi Salt is a semester-long branding project that reimagines salt as both a culinary experience and a medium for environmental storytelling. Centered on Dead Sea mineral salt, the brand transforms an everyday ingredient into a thoughtful product that connects Jordan’s cultural heritage, rich culinary traditions, and urgent ecological realities.
Outcome
Wadi delivers a distinctive brand identity through bold, eclectic pattern work and culturally driven design elements that feel both striking and grounded. Rooted in Jordanian heritage, the visual system celebrates culture, flavor, and storytelling while maintaining an environmentally conscious approach that reflects the project’s commitment to sustainability and awareness of the changing Dead Sea ecosystem.
