Services
During my time at the Career & Co-op Center at UMass Lowell, I had the opportunity to lead the design strategy for the Spring and Fall Career Fair series—a months-long development process spanning from initial ideation and presentation to the office, through to fully developed design systems and marketing collateral that supported the office's mission.
Across all of this, I aimed to break away from traditional career event aesthetics, injecting new energy and creativity into the design series by moving beyond what a typical event poster should look like.
Outcome
Through this design series, I produced cohesive print and digital materials for two career fairs that collectively connected over 1,400 students with employers. The result was a fresh, high-impact visual system that broke away from traditional career fair aesthetics while remaining scalable and adaptable for fast-paced, cross-functional event execution.
