HILU
In this case study, I’ll share my experience designing a savory meal brand for busy, health-conscious adults, blending convenience, nutrition, and bold flavors.
Breaking down the concept
My semester-long project focuses on creating a visual brand from the ground up, starting with naming, brand keywords, purpose, and target audience. I chose a savory, nutritious cereal brand designed for busy adults who need a quick, satisfying meal.
Art direction
I designed the brand to be bold and nostalgic while appealing to young adults. It balances nutrition with a playful, eye-catching look, making it both comforting and energizing for busy professionals.
Process sketches
I experimented with different logo lockups, aiming for a structured yet more rounded look. My goal was to balance stability and approachability, ensuring the design felt clear, while maintaining a welcoming flexible quality.
Outcome
The Hilu brand delivers a bold, unique identity that excites consumers with nostalgic packaging while saving them time. A clean, Along with an interactive website ensures a cohesive and familiar experience.
