New Folk Coffee

Conducting research

The design started with researching coffee brands that appeal to the modern generation, focusing on unique packaging that resonates with younger consumers. The goal was to create a fresh, engaging design with playful yet distinctive elements, making the packaging stand out and something consumers want to be part of.

Sketching Exploration

I have explored a bunch of different logo styles that contain three main keyword, Bold, Clean and most classic minimalism,

Designing unique packaging

Based on research, I crafted patterns that combine a sharp, bold aesthetic with softer, more delicate elements. This balance of contrast not only adds visual interest but also ensures the design stands out and leaves a lasting impression.