As a personal project, I created New Folk Coffee.
a contemporary brand designed to steal the hearts of modern brewing enthusiasts through bold, distinctive packaging that catches the eye of any coffee lover passing by.

Breakfast blend

Project image

Typeface & Color System

All three blends

All three blends

Breakfast blend

Project image

Typeface & Color System

All three blends

All three blends

Outcome

The final coffee packaging design successfully captures the attention of a bold, younger audience through its vibrant colors and dynamic layout. By deviating from traditional coffee packaging, its unique and playful aesthetic that appeals to modern consumers while staying grounded in research-driven strategy.

Next Work

© 2025 Sami Yousef
© 2025 Sami Yousef