Services
New Folk Coffee is a brand identity project that displays a contemporary take on a coffee brand designed to steal the hearts of the rising generation of brewing enthusiasts through bold, distinctive packaging, incorporated into a flexible design system that serves its versatile application across multiple marketing channels.
Outcome
The final coffee packaging design successfully captures the attention of a bold, younger audience through its vibrant colors and dynamic layout. By deviating from traditional coffee packaging, its unique and playful aesthetic that appeals to modern consumers while staying grounded in research-driven strategy.
