Whistler House Redesign

2024

I’m sharing my experience redesigning the Whistler House Museum website. The goal was to create a fresh yet historically rich look that encourages more visitors.

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Process

Elevator Pitch

The museum's outdated website makes navigation difficult and fails to showcase its offerings effectively. A redesign will improve user experience, attract a younger audience, and position the museum as an immersive experience rather than just a destination—ultimately driving more visitors and revenue.
Current Whistler house Website

Style Tile

I went with an Art Deco-inspired yet historical feel to create a rich and immersive look. I chose deep navy, teal, burgundy, and dark green for a classic, museum-like vibe, with gold patterns adding a touch of luxury. The serif typography reinforces a timeless feel, while vintage imagery and textures like ornate frames and draped fabrics bring depth. I designed this to feel bold, refined, and engaging, making it perfect for a museum or gallery experience.

User Story

Visitors to the Whistler House need a website that allows them to easily navigate and discover new artists, explore past exhibitions, and conveniently access essential information like hours and location. Additionally, they want a seamless way to donate and support the museum. The redesigned experience should make engaging with the Whistler House effortless and enjoyable.

Elevator Pitch

The museum's outdated website makes navigation difficult and fails to showcase its offerings effectively. A redesign will improve user experience, attract a younger audience, and position the museum as an immersive experience rather than just a destination—ultimately driving more visitors and revenue.
Current Whistler house Website

Style Tile

I went with an Art Deco-inspired yet historical feel to create a rich and immersive look. I chose deep navy, teal, burgundy, and dark green for a classic, museum-like vibe, with gold patterns adding a touch of luxury. The serif typography reinforces a timeless feel, while vintage imagery and textures like ornate frames and draped fabrics bring depth. I designed this to feel bold, refined, and engaging, making it perfect for a museum or gallery experience.

User Story

Visitors to the Whistler House need a website that allows them to easily navigate and discover new artists, explore past exhibitions, and conveniently access essential information like hours and location. Additionally, they want a seamless way to donate and support the museum. The redesigned experience should make engaging with the Whistler House effortless and enjoyable.

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Persona

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Style Tile

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Updated Home screen

Updated Home screen

About + Location

Exhibition & Details

Artist & print

Type System | Color swatch | Variable System

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Persona

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Style Tile

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Updated Home screen

Updated Home screen

About + Location

Exhibition & Details

Artist & print

Type System | Color swatch | Variable System

Outcome

The redesign of the Whistler House Museum website resulted in a more engaging and user-friendly experience, seamlessly blending intuitive navigation with a fresh, modern aesthetic. The new design not only enhanced visual appeal but also improved functionality.

As a result, the prototype improved user engagement and searchability, making it easier for visitors to explore and connect with the museum’s collections.