Luca Stricagnoli

2024

For this project, I designed a poster and brochure for the URI Music Festival, featuring Luca Stricagnoli. The design captures his dynamic guitar style and energy while promoting the event.

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Process

Breaking down the project

My professor presented an assignment for us to pick an organization and design their next showing, and I have decided to go with URI music festival, the specific artist I have design for is Luca Stricagnoli URI Festival

Research

I researched over 100 poster styles and layout poses to present my design as an artwork. I focused on intentional composition, experimenting with orientation and subtle contrast to create a dynamic push-and-pull effect.

professor feedback

After presenting my work, I received valuable feedback from my professor, who emphasized the importance of refining the composition to enhance clarity and visual impact.

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Visual Style Direction

Final Poster

Color Variation/ layout alterations

Poster In Digital form
Poster Printed on cutting board

Outcome

The final Luca Stricagnoli poster and broshore design successfully captured his artistic essence, blending his strengths into a cohesive and visually compelling concept. This approach not only strengthened the design’s marketability but also effectively generated interest and excitement for the festival.

Next work

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HILU
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Career Co-op
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